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Optimize Your Service Contract Operations: Increase Your Service Contract Revenue

Exclusive Free Webinar in Association with Strategic Solutions Network (SSN)

Most companies realize less than 15% of potential service contract revenues. Are you struggling with managing the pricing, risk, and marketing of the service contracts? Join our panel of industry experts to learn how you can set up and grow your service contracts business.

The panel discussion, hosted by Strategic Solutions Network, will focus solely on questions from the audience, no canned presentations or sales pitches. Learn how Industry veterans: Jimmy Bynum (Alexander & Preston, formally with Caterpillar), Darius Bullock (Electrolux), Frank McMillan (Ensure Protect), and Jim Rushton (Mize, formally with Service Bench/Asurion and Service Power) have helped their companies achieve the following:

  • Manage service contract risk
  • Utilize marketing automation to increase service attach rate
  • Reduce costs of service and claims administration through customer self-service
  • Also learn best practice metrics on managing OEM and Retailer Service Contract Programs

Webinar Topic: Optimize Your Service Contract Operation

Date and Time: Thursday, July 23, 2020 at 1 p.m. EDT

Panelists: Darius Bullock, Senior Business Manager – Extended Service Agreements/ Electrolux North America

 Jimmy Bynum, President, Alexander & Preston

 Frank McMillan, President and CEO, Ensure Protect

 Jim Rushton, VP/GM B2C Service Solutions, Mize

Who Should Attend the Webinar:

  • Warranty Professionals
  • Service Marketers
  • Aftermarket Service Executives
  • Extended Warranty Sales Managers
  • Quality Managers

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About the Panelist:

Darius_BullockDarius Bullock, Senior Business Manager – Extended Service Agreements/ Electrolux North America Darius Bullock is currently the Sr. Business Manager for Extended Service Agreements (ESA) for Electrolux Major Appliances – North America, based in Charlotte, North Carolina. He is responsible for ESA direct marketing, pricing, and profitability strategies to differentiate the ownership solution experience for Electrolux and Frigidaire major appliances consumers. Darius is an Advisory Board member of the Global Warranty Service Contract Association and has served in multiple service contract program leadership positions since 2004 including at Electrolux, and at big-box retailer organizations such as Circuit City Stores, Inc. Darius has a Bachelor’s of Science degree in Business Administration from Walden University, and also attended the University of North Carolina at Chapel Hill, majoring in Actuarial Science.


Jimmy Bynum, President, Alexander & Preston

Jimmy Bynum founded Alexander & Preston in 2014 following a career specializing in extended protection plans and warranty. Prior to forming A&P, Mr. Bynum spent 12 years with Cat Financial Insurance Services, the extended protection plan and captive insurance division of Caterpillar, the global leader of industrial equipment. With Cat Financial, he served as Managing Director for the company’s Asia Pacific region, based in Singapore, where he successfully established Caterpillar’s extended protection programs in China and Southeast Asia.

Mr. Bynum held domestic and international leadership and advisory roles working with global industrial players throughout the course of his career. His multi-faceted background includes business development, marketing, sales and strategic alignments, as well as creation, management, and support of captive insurance entities.

Mr. Bynum served on the boards of the Global Warranty and Service Contract Association (2011 –2017), the Texas Captive Insurance Association (2015-2016), and The Oasis Center (2016 – 2020). He holds a B.S. Business Administration from the University of Mississippi.


Frank McMillan, President and CEO, Ensure Protect

Frank has over 4 decades of experience relative to the consumer products and services industries. Having held a variety of roles in businesses that are necessary for successful service contracts programs, he can seamlessly engage and integrate into most OEM, Retail, Insurance and TPA teams at any level.

Beginning In 2001, Frank started Warranty Concepts, a consulting firm, to help retailers, manufacturers, service providers, Insurance Companies and Third-Party Administrators drive their warranty businesses. In 2017 Frank officially moved Concepts from a consulting firm that helped others build their TPA’s and programs, to an independent TPA which has gone to market as “Ensure Protect”.

The mission of Ensure Protect is to deliver creative and comprehensive service contracts coupled with excellent customer service experience by using the newest technologies, accurate underwriting, and an attitude that is committed to the people that sell and buy service contracts.

Jim_RushtonJim Rushton, VP/GM B2C Service Solutions, Mize

Jim Rushton is VP/GM for the Business to Consumer (B2C) Service Solutions Segment and is responsible for driving revenue growth and customer satisfaction.

Prior to joining Mize, Rushton served as Senior Manager Software Marketing and Business Development at Service Bench where he managed the company’s strategic marketing/business plan for Cloud-based Field Service Business Management software.

He was also the National Service Manager at AIG Warranty and Vice President, Software Product Marketing and Business Development at Service Power where he was instrumental in adding new branded manufacturer customers such as Whirlpool, GE Appliances, and Frigidaire.

Jim is responsible for developing and implementing the company’s product roadmap and business development strategy targeted to consumer durable goods industries through various service supply chain partners including OEMs, service and repair companies, retailers, and parts distributors. He also plays a critical role in leading Mize’s program management initiatives.

Jim holds a Bachelor of Science degree in Business Administration and Management from Jones College, Jacksonville, FL and is the immediate past president of the Professionals Servicers Organization of California.



Michael Blumberg, CMO, Mize

Michael Blumberg is the Chief Marketing Officer (CMO) of Mize. He is responsible for driving the company’s growth through strategic marketing initiatives as well as leading Mize’s strategy consulting practice. Blumberg comes to Mize with 20+ years of experience as a management consultant to the Aftermarket Service Industry where his clients have included Capital Equipment Manufacturers, Distributors, Third Party Service Providers, and enterprise software vendors.

Prior to joining Mize, Michael Blumberg was president of Blumberg Advisory Group, a leading management consulting firm to the High-Tech Service Industry. Michael is also Founder and Executive Director of Field Service Insights, a curated, online membership site which serves as an independent and useful resource for field service professionals.

Michael holds a Bachelor of Arts in Political Science Degree and an MBA in Marketing from Temple University in Philadelphia, PA. He is past president of the Philadelphia Chapter of the Institute of Management Consultants and Delaware Valley Chapter of the Association for Service Managers. He is also a former member of the Service Industry Association Board of Directors.

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