Enlisting your Service Technicians in Proactive Business Growth

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Service Plans Management

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Service Technicians are often viewed as brand ambassadors and trusted advisors by their customers.  Due to this status, many Durable Product Manufacturers and Service Providers attempt to enlist their service technicians in the business development and revenue generation process.  These initiatives can be highly successful when implemented correctly.  This requires that companies who pursue this type of initiative understand the potential hurdles they will encounter and how to overcome them. 

Download on-demand webinar recording hosted by Mize with the leading experts to learn how your service technicians can generate additional revenue and profits for your company.

All qualified attendees will receive a digital copy of the book compliments of Mize Titled: Beyond GREAT SERVICE-The Technician's Role in Proactive Business Growth by Jim Baston

Webinar Topic: Enlisting your Service Technicians in Proactive Business Growth

Date & Time:  October 3, 2019 at 1 PM EST/12 PM CST

Presenters: Michael R. Blumberg, CMO, Mize

      Jim Baston, Jim Baston is President of BBA Consulting Group Inc. and

      Author of the book: Beyond GREAT SERVICE-The Technician's Role in Proactive Business Growth

     Eric Marlan, Senior Product Manager, Mize

Moderated by: Alan Horne, Business Development Manager

During this Webinar presented by leading Industry experts, you will learn about:

  • The often overlooked hurdles in engaging technicians in business development
  • Some practical recommendations to overcome the hurdles
  • Enabling service technicians to maximize customer lifetime value
  • Mobile applications designed to improve attach and renewal rates
  • Generating additional revenue and profits at the point of service

About the Presenters:

Eric_MarlanEric Marlan is a Senior Product Manager with Mize and is responsible for developing product roadmap for Mize Connected Customer Experience Platform and Smart Blox for Registration, Warranty, Parts , Returns, Service Plans, Support, Field Service, and Knowledge. Eric has extensive experience working with many global manufacturers to implement software solutions for optimizing Warranty Management, Spare Parts Management, Field Service Management, and Service Contracts Management.

Jim_BastonJim Baston is an expert on helping technical service companies develop and implement strategies to transform field service personnel from reluctant into enthusiastic promoters of their company’s products and services. He has worked with thousands of field service professionals and their management in a broad range of industries across North America and in Europe and Australia. Jim is the author of Beyond GREAT SERVICE, a book about the role of the service technician in proactive business growth and a companion Planning Guide designed to help managers put these ideas into practice. Jim is President of BBA Consulting Group Inc., a consulting and training firm located in Ontario, Canada.


Michael R. Blumberg is an innovative business executive with an unequaled background in Aftermarket Services. Michael’s thought leadership and strategic guidance has positively enhanced the profitability of many organizations across varied industries. Michael is Chief Marketing Officer (CMO) of Mize, the leader in Connected Customer Experience.