Session Overview:

Warranty is a major expense that comes directly off a company’s bottom line. Savvy companies see the opportunity warranty presents to enhance the customer experience. They treat warranty as an investment in building brand and increasing customer loyalty. In this webinar, we’ll examine the legal and social policies warranty serves, explore its evolution from cost center to sales driver, and outline steps for maximizing a warranty program’s ROI.

Learning Points:

  • The public policies and rationale underlying warranty law
  • The legal relationship warranty creates
  • Key elements of managing the relationship
    • Building a strong foundation
    • Developing and implementing effective warranty and customer service policies and procedures
    • The importance and value of clearly written program documents
    • Effective customer interactions
    • Dealing with difficult customers
    • Avoiding and resolving disputes

Who Should Attend?

  • Corporate policy makers responsible for warranty and customer service operations
  • In-house legal counsel responsible for warranty
  • Warranty and customer service managers and supervisors
  • Warranty and customer service personnel

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About the Instructor:


Paul E. Wojcicki a Senior Shareholder of Segal McCambridge Singer & Mahoney, Ltd., has been counseling companies and providing training on warranty policies and practices and defending C2B and B2B warranty litigation for more than 20 years. He also serves the industry in several additional ways. As a Director and Secretary of the Global Warranty and Service Contract Association, Paul helps advocate and advance the common interests of warranty professionals and organizations, improve industry image and promote continued innovation and efficiency in warranty training and operations. Paul regularly speaks and writes about legal and business issues affecting warranty and service contracts, publishes a warranty and service contract blog,, and manages Warranty Defense Counsel, an invitation-only LinkedIn Group for attorneys and other professionals that work in or serve the warranty and service contract industries.

Instructor Contact Information:

Paul E. Wojcicki
Director and Secretary – Global Warranty and Service Contract Association
(312) 645-7810
233 S. Wacker Dr. – 5500  
Chicago, IL 60606

Webinar Date and Time:

Wed, Apr 22, 2015, 1:00 PM to 2:00 PM EST.

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