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Building a Forever Transaction with Every Customer

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Service Contract Management


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Building a Forever Transaction with Every Customer—Using Subscriptions for Deeper Engagement, Loyalty and Lifetime Customer Value

With the explosion of subscription-based businesses, business customers and consumers alike are becoming increasingly sophisticated. Expectations are high, and competition is fierce to win the engagement and loyalty.

Download our on-demand webinar recording hosted by Mize where Robbie Kellman Baxter, a leading subscription and membership business model expert, will share how your business can take advantage of this trend, building “Forever Transactions” with every subscriber.

Webinar Topic: Building a Forever Transaction with Every Customer

Presenters: Robbie Kellman Baxter, Founder of Peninsula Strategies, LLC and author

Michael R. Blumberg, CMO, Mize

Eric Marlan, Senior Product Manager, Mize.

During this Webinar presented by leading Industry experts, you will learn about:

  • Characteristics of a successful subscription model business
  • Applications for durable goods, heavy equipment, and manufacturing business
  • Practical guidance on how to start, scale, and sustain a subscription business
  • Ways to transform a transaction business into a membership business, and even navigate a successful and profitable exit. 

About the Presenters:

Robbie_Kellman_BaxterRobbie Kellman Baxter brings over twenty years of strategy consulting and marketing expertise to Peninsula Strategies, her strategy consulting firm focused on helping companies leverage subscription pricing, digital community and freemium to build deeper relationships with customers. Her clients have included start-ups and mid-sized venture-backed companies as well as industry leaders such as Netflix, Oracle, Electronic Arts, and eBay. Over the past 18 years, Peninsula Strategies has advised over 100 organizations in over 20 industries on growth strategy.  Robbie is a sought-after writer and keynote speaker and quoted on business issues in the Wall Street Journal, The New York Times, and Consumer Reports, and has had pieces published in HBR.org, CNN.com, Associations Now and the Journal for Quality & Participation. 

michael_100X100Michael R. Blumberg is an innovative business executive with an unequaled background in Aftermarket Services, Reverse Logistics, and Warranty Management. He is talented at analyzing current capabilities, and market needs leading to the development of realistic strategies for business expansion into previously uncharted territory Michael’s thought leadership and strategic leadership has positively enhanced the profitability of many organizations across varied industries. Michael is Chief Marketing Officer (CMO) of Mize, the leader in Connected Customer Experience.

Eric_MarlanEric Marlan Eric Marlan is a Senior Product Manager with Mize and is responsible for developing product roadmap for Mize Connected Customer Experience Platform and Smart Blox for Registration, Warranty, Service Plans, Support, Field Service, and Knowledge. Eric has extensive experience working with many global manufacturers to implement software solutions for optimizing Warranty ManagementField Service Management, and Service Contracts Management.