Best Practices in Marketing and Selling Extended Warranties

White paper on Improving Attachment and Renewal rates


Download White Paper

Manufacturers are placing increased attention on growing top line service revenue. Blumberg Advisory Group and G35 Software partnered to conduct a study among professionals involved in selling Extended Warranty/Extended Service (EW/ES) programs.

Key findings from the recent survey on EW/ES benchmarks and best practices indicate that:

  • only 30% of companies have achieved attachment rates of 50% or more.
  • In fact, 16.7% have achieved attachment rates of 70% or better.
  • While the majority (59.5%) of companies experience renewal rates of 75% or more,
  • only 22.5% have achieved renewal rates greater than 90%.

The white paper identifies the critical factors that impact these Key Performance Indicators (KPIs) and how you can benchmark against the best-in-class companies.

Download the whitepaper now to learn how you can grow your service contract revenues.

Join us for a live interactive Webinar hosted by Mize about “Best Practices to Grow Service Contract Sales” on July 13th, 2017 at 1:00 PM EST – 2:00 PM EST.

Learn more about Service Contract Management