Raising the Bar - How Leading Companies are Using Mobile & PEER Strategies to Boost Customer Loyalty
How Leading Companies are Using Mobile & PEER Strategies to Boost Customer Loyalty
Customer Loyalty has long been the Holy Grail for businesses.
Loyalty provides (some) insulation from price competition, reduces the need for and cost of attracting new customers.
Loyalty can produce fans who advocate on behalf of the company and its products.
Despite the importance, most brands devote far more attention to attracting customers and too little attention to customer loyalty and retention.
In this recently published immr report Dr. Phil Hendrix examines and provides strategies for brands, retailers and service providers.